The Policing Pledge

A new series of adverts from the Home Office aim to raise awareness about The Policing Pledge; what it is and how people can find out more.

The Policing Pledge is a national set of promises to the public which every police force has signed up to. The campaign, both on television and in print, is beautifully executed (reminiscent of old fashion 'Keep Calm' adverts) with a clever use of typography and addressing an important social issue.